You have ideas about where you want your business to go. And you probably have plans and marketing strategies about how to get there. Although you would like the experience to be a smooth and predictable one, it rarely happens that way. You may have seen this...
Change can be scary. Change can be hard. Change can also be exciting and rewarding. As a business owner things are continuously changing and evolving. Things like your: service providers, marketing, and business model. In any case, you can’t stop change. So why...
As a Small Business Owner people are constantly telling you all of the things you should be doing to promote and market your business. The person you should listen to is yourself. The truth is that marketing can feel effortless, and be more effective if you play to...
Imagine you don’t know how to juggle (not hard for me, I don’t). Now, what if you read the #1 bestselling book about learning to juggle. Would you know how to juggle then? Of course not. If you know how to ride a bicycle, do you remember reading a book about...
Let’s say you are in Amsterdam and you want to visit the remarkable Rijksmuseum. There are many routes and means to get there so you have to evaluate all of your options to see what the best way is for you. Every possibility has its advantages and disadvantages and it...
The Non-Salesy Guide to Writing a Letter to Potential Clients
