I’m all for action. I almost always encourage business owners to take action instead of waiting. There are loads of solid reasons for taking action. One is because sometimes it’s the only way to figure out the next step. Another is to break through the barrier...
When I read Seth Godin’s daily blog on October 18th the content of his blog stopped me in my tracks. The post described an event he was hosting in New York on December 10th, I knew immediately – I had to be there. I took action and made it happen within a...
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
As a business owner you have a big network of all kinds of cool people. You know people who run a myriad of different kinds of businesses. You talk with them about what’s going on in their business and what they’re looking for. But how often do you think about...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
