As a small business owner, you have many roles including promotion. And promoting your new thing is not showing off. More on that here. Your book, online course, retreat, training, group program, is finally done and you are ready to share it with the world. Where to...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Ideas. When do you get your best ideas? What are you doing in the moments when your most profound ideas come to you? My guess is that it’s not when you’re scrolling on your phone, multitasking, or when you’re stressed out. This is one of my favorite quotes from David...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
As a business owner it can be challenging to know what kind of content to share about yourself and your business. I’m talking about content for social media, ezines, videos, and more. I hear from clients who struggle because they are afraid of making it all...
The Non-Salesy Guide to Writing a Letter to Potential Clients
