As a Small Business Owner you may not be sure how to have a fruitful discussion with potential clients. On one hand you don’t want to come off as salesy. Which I totally get, I don’t want that either. But on the other hand you also don’t want to just have a...
As a Business Owner, you know how important visibility is for success. Social Media is great but you don’t really know who saw what or how many people actually consumed your information. You need to be able to measure, in a concrete way, how many people are actually...
When I wrote the post, Approach Potential New Clients Without Cold Calling, I mentioned a letter you should send. Please read this post before you continue here so that you have the right context and know what to do with the letter. Recently I was talking with a...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
