Jul 6, 2017 | Articles, Blog, Business Strategy, Clarity, Marketing, New Clients, Pricing, Website
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
Apr 1, 2016 | Articles, Blog, Business Strategy, Marketing
I don’t have time for marketing. This is what I hear from so many small business owners. There’s a lot to be done. I get it, it’s not easy. And decisions have to be made. Here’s a post with more on decision-making, The Relaxed Way to Make Marketing Decisions. Not...
Jan 8, 2016 | Articles, Blog, Business Strategy, Marketing
Most of the small business owners I know don’t really enjoy “selling” themselves or their businesses. If you feel the same way, I’ve got some sweet news for you. In addition to building loyalty with personal relationships, you can also build loyalty by giving people...
Sep 4, 2015 | Articles, Blog, Business Strategy, Marketing, New Clients
When I wrote the post, Approach Potential New Clients Without Cold Calling, I mentioned a letter you should send. Please read this post before you continue here so that you have the right context and know what to do with the letter. Recently I was talking with a...
Aug 4, 2015 | Articles, Blog, Business Strategy, Marketing
If you want to increase the visibility of your small business, you need cooperation from other people. And to gain cooperation, you will have to ask people to do things. And when you ask people for things, sometimes you will get a ‘yes’ and sometimes you will get a...