The key to a successful business is consistently connecting with your ideal clients. There are many ways to do this. Some take more time, some take more money, and some take more energy. And there is one marketing strategy that takes the least amount of time,...
Formulas, blueprints, and funnels oh my. As business owners, we get bombarded with messages about how to make a ton of money if only we would listen to the person who has finally cracked the code. Because if it works for her, it will work for you. La, la, la,...
Your time is a non-renewable resource. Once it’s spent, it’s gone. You love the work you do, that’s one of the reasons you started your business. So you probably enjoy spending time on it. And you have a life that doesn’t include working. That also requires...
Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
The Non-Salesy Guide to Writing a Letter to Potential Clients
