Sep 26, 2014 | Articles, Blog, Business Strategy, Marketing, Measuring
You’ve got a million things to do as a business owner. And you may wonder what you should you do for your marketing and how often. Let me start off by saying I’m a huge fan of tailoring your marketing to fit you and your business. There’s no set formula that everyone...
Aug 1, 2014 | Articles, Blog, Business Strategy, Marketing, Networking
If you’re not willing to invest time and energy in developing relationships with the people you meet, you should stop networking right now. No, I mean it. Totally serious. Because there’s no reason to get dressed, travel to an event, oftentimes pay money to attend,...
Jun 6, 2014 | Articles, Blog, Business Strategy, Marketing, New Clients
You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. You also need to know which of your marketing strategies are the most effective. For more on this, check out my...
Jan 8, 2013 | Articles, Blog, Interview, Video
Cilian Jansen Verplanke is one of the three founders of Karmijn Kapitaal an investment fund that invests in companies that are being managed by a mixed team of men and women. Cilian sat down with me to share her leading marketing tips. Watch this short video to pick...
Aug 17, 2012 | Articles, Blog, Business Mistakes, Marketing, Twitter
Every platform is different and each has its own etiquette. If you’re making this mistake on Twitter, stop doing it today. Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below: What’s your take...