Feb 16, 2018 | Articles, Blog, Business Mistakes, Business Strategy, Follow Up, Marketing, Networking, Video
As business owners we attend networking events and conferences to provide value, learn new things, and connect with people. And at every event, there are a bunch of people and you will only meet a handful of them. But what about all of the people you didn’t meet? They...
Oct 6, 2017 | Articles, Blog, Business Strategy, Leadership, Marketing
While relaxing on a holiday in the sun, I spotted several tiny ants. They were each hauling a large (compared to them) flower bloom that had blown to the ground. Did you know ants can carry 10 – 50 times their own body weight? It was a windy day mixed with stillness....
Nov 4, 2016 | Articles, Blog, Business Model, Business Strategy, Marketing, Networking, Referrals, Speaking
Let’s say you are in Amsterdam and you want to visit the remarkable Rijksmuseum. There are many routes and means to get there so you have to evaluate all of your options to see what the best way is for you. Every possibility has its advantages and disadvantages and it...
Aug 5, 2016 | Articles, Blog, Business Strategy, Connector, Marketing, Networking
My guess is that you know a bunch of people. You’ve met dozens of new people at networking events. And what do you have to show for it? Probably not nothing and possibly not what you had hoped for. Here’s a better idea. Instead of going wide, go deep. Aim for quality...
Apr 1, 2016 | Articles, Blog, Business Strategy, Marketing
I don’t have time for marketing. This is what I hear from so many small business owners. There’s a lot to be done. I get it, it’s not easy. And decisions have to be made. Here’s a post with more on decision-making, The Relaxed Way to Make Marketing Decisions. Not...