Let’s say you are in Amsterdam and you want to visit the remarkable Rijksmuseum. There are many routes and means to get there so you have to evaluate all of your options to see what the best way is for you. Every possibility has its advantages and disadvantages and it...
Imagine if you planned an elaborate party and you bought beautiful, fresh ingredients and cooked all day to prepare for it. You made fancy drinks and spent hours decorating the place you rented. You hired a DJ and your adrenaline was pumping in anticipation of...
Just because you’re not a mega-brand (yet), choosing an amazing name for your business is critically important. I’ve got a laundry list of rules about naming below for you below. And don’t worry, it’s virtually impossible to make sure the name you choose will pass the...
Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them? How did you do? Was your response immediate and clear? If you’re struggling to answer these two...
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20 Lessons Learned in 20 Years in Business
