As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
You’re a business owner, you’re busy. I get it. But making it hard for people to figure out what you do and how to reach you is a hefty blunder. You need to review some things that may seem small, perhaps even trivial, but that can make a big difference in your...
Just because you’re not a mega-brand (yet), choosing an amazing name for your business is critically important. I’ve got a laundry list of rules about naming below for you below. And don’t worry, it’s virtually impossible to make sure the name you choose will pass the...
20 Lessons Learned in 20 Years in Business
