Mar 19, 2021 | Articles, Blog, Business Mistakes, Marketing, Video
As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
Apr 5, 2019 | Articles, Blog, Business Mistakes, Business Strategy, Clarity, Marketing
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Oct 5, 2018 | Articles, Blog, Business Mistakes, Business Strategy, Call To Action, LinkedIn, Marketing, Social Networking, Website
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
Feb 5, 2016 | Articles, Blog, Business Mistakes, Facebook, LinkedIn, Marketing, Twitter
You’re a business owner, you’re busy. I get it. But making it hard for people to figure out what you do and how to reach you is a hefty blunder. You need to review some things that may seem small, perhaps even trivial, but that can make a big difference in your...
Mar 7, 2014 | Articles, Blog, Business Strategy, Marketing
Just because you’re not a mega-brand (yet), choosing an amazing name for your business is critically important. I’ve got a laundry list of rules about naming below for you below. And don’t worry, it’s virtually impossible to make sure the name you choose will pass the...