Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
When you have a new blog post, product, book, program, that you’ve worked hard to create, you want to people to know about it. In your excitement you unknowingly be making a big faux pas. Watch this short video to discover what it is and what you can do about...
On a daily basis I see a lot of business owners making one big mistake when they announce and promote their latest creation. It happens frequently on Facebook and other social media platforms as well. It also happens in ezines, blogs, videos, website copy, sales...
When you want feedback on something you’ve created, how do you ask for it? If you’re like most people you’re making a big mistake that is keeping you from getting feedback that would actually be helpful for you. Watch this short video to find out...