Feb 16, 2018 | Articles, Blog, Business Mistakes, Business Strategy, Follow Up, Marketing, Networking, Video
As business owners we attend networking events and conferences to provide value, learn new things, and connect with people. And at every event, there are a bunch of people and you will only meet a handful of them. But what about all of the people you didn’t meet? They...
Sep 2, 2016 | Articles, Blog, Business Strategy, Marketing
Imagine you’ve been living in a big city for a few years. You know your way around; maybe you know some shortcuts through small, sketchy alleys that tourists would never try. You know how to get to and from the many familiar places you frequent. Even so, you probably...
Jun 15, 2012 | Articles, Blog, Business Mistakes, Business Strategy, Marketing, Video
We all make assumptions and usually we assume the worst. Every time you assume something in your business, you are missing out on fabulous opportunities. Watch this short video (2 minutes 17 seconds) to find out why else you want to stop making assumptions. For...
Jun 1, 2010 | Articles, Blog, Call To Action, Marketing, Video
Your ‘Call to Action’ is the first step in your marketing sequence. If you don’t have one that’s clear and compelling you are missing out on potential business. In the two videos below (total of both less than 4 minutes) you’ll...
Dec 10, 2009 | Articles, Blog, New Clients, Referrals
As a business owner you want to serve as many clients as you have capacity for. Sometimes it’s easy to fall into the trap of thinking that finding more business means you have to reach out to ‘strangers’ (people who don’t know you or don’t know someone who knows you)...