In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities? Here are some fast, easy (and free...
How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products and services? Do you talk about your industry? Do you explain the process of how your products and services work? If you answered yes to any of...
The Non-Salesy Guide to Writing a Letter to Potential Clients
