Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
When you have a new blog post, product, book, program, that you’ve worked hard to create, you want to people to know about it. In your excitement you unknowingly be making a big faux pas. Watch this short video to discover what it is and what you can do about...
On a daily basis I see a lot of business owners making one big mistake when they announce and promote their latest creation. It happens frequently on Facebook and other social media platforms as well. It also happens in ezines, blogs, videos, website copy, sales...
9 Mistakes to Avoid When Naming Your Business
