Is Your Marketing Missing This Key Ingredient?
What do you stand for in your business? Tough or easy question to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he...
Why Assumptions Are Bad for Your Business
We make assumptions when we don’t fully understand a situation. It is a natural reaction to immediately fill in any missing information by making up our own story. We do this because we like to try to make sense of people and situations. The problem with this is that...Get the free report
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