Jul 6, 2017 | Articles, Blog, Business Strategy, Clarity, Marketing, New Clients, Pricing, Website
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
Mar 1, 2013 | Articles, Blog, Business Model, Business Strategy, Discounting
Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came up. We all had strong opinions about it. It seems this is an issue that all business owners face and one that needs a lot of attention. I...
Dec 3, 2009 | Articles, Blog, Marketing, Writing
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine...