As a business owner you want to serve as many clients as you have capacity for. Sometimes it’s easy to fall into the trap of thinking that finding more business means you have to reach out to ‘strangers’ (people who don’t know you or don’t know someone who knows you)...
Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
