As a Business Owner, you have many demands on your time. It can be hard to find the time to market your business. So what little time you do have for it must be used effectively. I’ve got two ideas about how you can maximize your marketing in just ten minutes a day....
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products and services? Do you talk about your industry? Do you explain the process of how your products and services work? If you answered yes to any of...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
