As a Small Business Owner, it’s easy to think that the more information you consume the more effective your marketing will be. And while it’s important to be aware of trends, it’s dangerous to consume more than you create. Why? Well, consuming information takes up...
As a small business owner, your network, the people you know are the foundation of your success. And during this time when we’re not meeting in person, you can still connect with new people online (more on that here). But instead of trying to connect with new people...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Recently a friend told me about some upcoming plans she had. A week or so later I asked her about those plans, she was surprised that I still knew about it and commented that I had a good memory. The truth is that I have a decent memory but it’s not great. I write...
As a Small Business Owner, you do your best to be kind, generous, and helpful to people. This is a good thing, keep doing it. But do you also spend time worrying about what people think about you? And does this sometimes keep you from taking action in your business?...
9 Mistakes to Avoid When Naming Your Business
