Recently a friend told me about some upcoming plans she had. A week or so later I asked her about those plans, she was surprised that I still knew about it and commented that I had a good memory. The truth is that I have a decent memory but it’s not great. I write...
As a business owner, you need to be clear about how your business makes money. This is as simple as knowing what you want to sell to your clients at what price (your revenue streams), who you want as clients, and how many clients you want. This is what I call...
There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
My all-time favorite habit of Stephen Covey’s classic book, 7 Habits of Highly Effective People, is habit #5: ‘First seek to understand, then to be understood.’ Referring to this habit Covey says this is, “the single most important principle I have learned in...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
