As a business owner it’s easy to slip into comfortable patterns and start running on auto-pilot. Whether you’re stuck in a rut, looking for new revenue streams for your business model, or simply want more joy from your business there is a simple solution....
As a Small Business Owner you may not be sure how to have a fruitful discussion with potential clients. On one hand you don’t want to come off as salesy. Which I totally get, I don’t want that either. But on the other hand you also don’t want to just have a...
You’ve got a million things to do as a business owner. And you may wonder what you should you do for your marketing and how often. Let me start off by saying I’m a huge fan of tailoring your marketing to fit you and your business. There’s no set formula that everyone...
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
The Non-Salesy Guide to Writing a Letter to Potential Clients
