You started your business because you love the work you do and the impact your work has on your clients. What you may not love, is marketing your business. Basically, figuring out where to find clients and how to connect with them. But just as you find your work...
Formulas, blueprints, and funnels oh my. As business owners, we get bombarded with messages about how to make a ton of money if only we would listen to the person who has finally cracked the code. Because if it works for her, it will work for you. La, la, la,...
Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
When I wrote the post, Approach Potential New Clients Without Cold Calling, I mentioned a letter you should send. Please read this post before you continue here so that you have the right context and know what to do with the letter. Recently I was talking with a...
The Non-Salesy Guide to Writing a Letter to Potential Clients
