We have wild geraniums growing in our garden. It’s always a delight because they come back every spring like magic all on their own. We’ve had an exceptionally dry spring here in the Netherlands and so I’ve been watering the hydrangea plants that would die without the...
Recently I was talking with a client and I asked her if she was interested in using speaking as one of her marketing strategies for her business. She said she wasn’t ready for that. So I asked her if she would be willing to speak to a large audience if she...
Sometimes you can get so wrapped up in the details of your business that you find yourself doing marketing that isn’t very effective. Your marketing has veered off course. Let me begin with the good news. If you discover that your marketing is off course, remember...
Sometimes as a business owner you can get so caught up in running your business that you may no longer have a good overview of where your business is most profitable. I’m sure you probably know how much money your business is making overall but are you clear about how...
Disorganization costs your business money. Not only that, it’s just plain stressful. You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from...
9 Mistakes to Avoid When Naming Your Business
