As a business owner you know that it costs anywhere from 5 to 7 times more to get a new client than to keep an existing client. But beyond the cost, there is also inherent value in knowing more about your existing clients. And when you know which of your clients are...
When I was at Café Iruna in Bilbao, Spain I noticed something that made me stop and pay attention. We were sitting at a table near the narrow hallway that led from the bar area to a large sitting area. I started noticing how many people were walking back from the bar...
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20 Lessons Learned in 20 Years in Business
