Being a business owner is a journey that will teach you so many things, sometimes the hard way. It’s an endless education and that’s what makes it fun and exciting. Doing work that you find meaningful and that makes a difference for your clients is the gift of...
There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
As a business owner you want to focus on the work that you do in your business. Work that you’re passionate about. Marketing may not be your favorite task yet it has to be done. So you have to find a way that fits for you. Sometimes stressful thoughts can come...
You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. You also need to know which of your marketing strategies are the most effective. For more on this, check out my...
I had the chance to sit down with Tammy Camp at The Next Web conference and ask her about her favorite marketing strategies. She told me that marketing is fun to her because she sees it as a puzzle to be figured out. She emphasized how important it is to test...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
