As a Small Business Owner you may not be sure how to have a fruitful discussion with potential clients. On one hand you don’t want to come off as salesy. Which I totally get, I don’t want that either. But on the other hand you also don’t want to just have a...
Imagine you don’t know how to juggle (not hard for me, I don’t). Now, what if you read the #1 bestselling book about learning to juggle. Would you know how to juggle then? Of course not. If you know how to ride a bicycle, do you remember reading a book about...
Most of the small business owners I know don’t really enjoy “selling” themselves or their businesses. If you feel the same way, I’ve got some sweet news for you. In addition to building loyalty with personal relationships, you can also build loyalty by giving people...
Just because you’re not a mega-brand (yet), choosing an amazing name for your business is critically important. I’ve got a laundry list of rules about naming below for you below. And don’t worry, it’s virtually impossible to make sure the name you choose will pass the...
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine...
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20 Lessons Learned in 20 Years in Business
