Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
As a Business Owner, you’re constantly faced with doing new things. Things that feel scary. Things that you may not feel ready to do. But instead of asking yourself if you’re ready, there is a better question to ask. Don’t ask if you’re ready. Ask if you’re...
While relaxing on a holiday in the sun, I spotted several tiny ants. They were each hauling a large (compared to them) flower bloom that had blown to the ground. Did you know ants can carry 10 – 50 times their own body weight? It was a windy day mixed with stillness....
When I wrote the post, Approach Potential New Clients Without Cold Calling, I mentioned a letter you should send. Please read this post before you continue here so that you have the right context and know what to do with the letter. Recently I was talking with a...
If you want to increase the visibility of your small business, you need cooperation from other people. And to gain cooperation, you will have to ask people to do things. And when you ask people for things, sometimes you will get a ‘yes’ and sometimes you will get a...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
