It’s really hard to get out and meet people in person these days. So how do you market your business when you’re stuck at home? Ask an introvert. Ask an extreme introvert who has created a successful business from home (on purpose). It’s a treat to introduce you to...
When it comes time to write a headline for a blog post, a subject line for an email, or copy for your website, you need to use words that grab attention and make people curious. But as a business owner, your time is your most precious resource. You can’t spend hours...
Your marketing will be easier and more effective if you are exceptionally clear about who your ideal client is. Watch this short video to find out how to do describe your ideal client. Don’t miss any new marketing videos, simply click on the red...
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
Your website should be delivering clients to you. If it’s not, there are two main reasons. One is that you’re not getting enough website visitors. The other is that your website is not effective. And even if your business has a physical location, an effective website...
9 Mistakes to Avoid When Naming Your Business
