Mar 19, 2021 | Articles, Blog, Business Mistakes, Marketing, Video
As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
Feb 19, 2021 | Articles, Blog, Business Strategy, Marketing, Video
You may be focusing your energy in the wrong place when it comes to building relationships. It’s easy to think that you need to focus on connecting with new people and expanding your network. There’s nothing wrong with that, in fact, it’s a good idea. Just not at the...
Feb 5, 2021 | Articles, Blog, Business Strategy, Connector, Listening, Marketing
Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Jan 22, 2021 | Blog, Business Strategy, Connector, Follow Up, Marketing, Networking, Video
Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
Jan 8, 2021 | Articles, Blog, Business Strategy, Focus, Marketing
I’m all for action. I almost always encourage business owners to take action instead of waiting. There are loads of solid reasons for taking action. One is because sometimes it’s the only way to figure out the next step. Another is to break through the barrier...