Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
Change can be scary. Change can be hard. Change can also be exciting and rewarding. As a business owner things are continuously changing and evolving. Things like your: service providers, marketing, and business model. In any case, you can’t stop change. So why...
As a Small Business Owner you have competitors. Other people are doing work similar to what you do. There may be things that make your business stand out from the others. It could be your unique experience and background or maybe your one-of-a-kind approach....
My guess is that you know a bunch of people. You’ve met dozens of new people at networking events. And what do you have to show for it? Probably not nothing and possibly not what you had hoped for. Here’s a better idea. Instead of going wide, go deep. Aim for quality...
If you want to increase the visibility of your small business, you need cooperation from other people. And to gain cooperation, you will have to ask people to do things. And when you ask people for things, sometimes you will get a ‘yes’ and sometimes you will get a...
The Non-Salesy Guide to Writing a Letter to Potential Clients
