If you want to make your business remarkable and sustainable you need to deliver experiences that clients will talk about. “By 2020, customer experience will overtake price and product as the key brand differentiator.” (Walker Info) What are you currently doing to...
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
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3 Reasons to Be Impeccable With Your Word in Business
