Apr 5, 2019 | Articles, Blog, Business Mistakes, Business Strategy, Clarity, Marketing
Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
Feb 5, 2016 | Articles, Blog, Business Mistakes, Facebook, LinkedIn, Marketing, Twitter
You’re a business owner, you’re busy. I get it. But making it hard for people to figure out what you do and how to reach you is a hefty blunder. You need to review some things that may seem small, perhaps even trivial, but that can make a big difference in your...
Dec 19, 2014 | Articles, Blog, Business Strategy, Marketing, Video, Website
Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you...
May 16, 2014 | Articles, Blog, Business Model, Marketing, Pricing, Video
Should you put your prices on your website? There isn’t a right or wrong answer to this one. There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a...
Dec 2, 2011 | Articles, Blog, Business Mistakes, Business Strategy, Marketing, Website
You know how you feel when you think about cleaning out a kitchen drawer or the hall closet. You dread it, you put it off and finally you break down and force yourself to do it. Once it’s done, what follows is nothing short of magical. You feel fantastic, so happy...