Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
You’re a business owner, you’re busy. I get it. But making it hard for people to figure out what you do and how to reach you is a hefty blunder. You need to review some things that may seem small, perhaps even trivial, but that can make a big difference in your...
Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you...
As a business owner, your time is precious. You probably have multiple requests from people that are pulling you in many directions. But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to...
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20 Lessons Learned in 20 Years in Business
