Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
As a business owner it can be challenging to know what kind of content to share about yourself and your business. I’m talking about content for social media, ezines, videos, and more. I hear from clients who struggle because they are afraid of making it all...
Charlotte van ‘t Wout is a successful Dutch entrepreneur who started her business with SPOT which rented super cool meeting spaces in Amsterdam and C Academy which offers business courses that are delivered on Instagram. In this interview, she shares her top tips...
There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
Recently I was reading the celebrity magazine, US (no judgment please) and came across a piece that struck a chord. Have you ever watched the TV comedy series The Office? It started in the UK starring Ricky Gervais, who I find hysterically funny. The concept was...
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