Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
What is on the ‘Contact’ page of your website? If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people. Don’t miss any new marketing videos,...
Your website should be delivering clients to you. If it’s not, there are two main reasons. One is that you’re not getting enough website visitors. The other is that your website is not effective. And even if your business has a physical location, an effective website...