As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
This short video (less than 2 minutes) describes the concept of building an audience which is explained in the book REWORK by Jason Fried and David Hansson. When you have an audience people give you their attention and you don’t have to buy it. Don’t miss...
What are the buying barriers in your business? What is keeping prospective clients from saying yes? Take some time and really think about this. If you don’t know, tell people about your business and ask them the main reason they would hesitate buying. You can also ask...
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9 Mistakes to Avoid When Naming Your Business
