May 3, 2024 | Articles, Blog, Business Strategy, Conferences, Leadership, Marketing
Attending events live in person is a game changer for business owners. There is something magical that happens when you get together in a space with other people who have similar interests and who want to learn, connect, and support each other. I’m super selective...
Aug 7, 2020 | Articles, Blog, Business Strategy, Call To Action, Clarity, Marketing, New Clients, Pricing, Website
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Jun 5, 2020 | Articles, Blog, Leadership
White business owners, if you want racial equality and justice in the world, you must do something to contribute. “Not everything that is faced can be changed, but nothing can be changed until it is faced.” James...
Feb 7, 2020 | Articles, Blog, Business Mistakes, Call To Action, Giving, Listening, Marketing, Pricing, Social Networking, Website
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Oct 31, 2019 | Articles, Blog, Business Model, Business Strategy, Marketing, Measuring, Revenue Streams
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...