Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
You started your business because you wanted to make a move and do something new on your own. Stepping forward into your new business was a fresh start and leaving the past behind felt good. But the truth is your past led you to where you are today. Not only that, it...
When I was at Café Iruna in Bilbao, Spain I noticed something that made me stop and pay attention. We were sitting at a table near the narrow hallway that led from the bar area to a large sitting area. I started noticing how many people were walking back from the bar...
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9 Mistakes to Avoid When Naming Your Business
