As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
This post from Seth Godin’s blog really got me thinking. “You’re boring Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room. That’s why people are ignoring...
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9 Mistakes to Avoid When Naming Your Business
