If you’re not willing to invest time and energy in developing relationships with the people you meet, you should stop networking right now. No, I mean it. Totally serious. Because there’s no reason to get dressed, travel to an event, oftentimes pay money to attend,...
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
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9 Mistakes to Avoid When Naming Your Business
