Does this situation sound familiar: That often, you actually know what you want to do with your marketing, but you’re not doing it? Something is blocking you. You’re not sure what it is. Not only that, you don’t know how to figure it what the block is. And since you...
You know that focus is critical when marketing your business. You need to resist the temptation of continuously getting drawn into the latest marketing fad. You also need to know which of your marketing strategies are the most effective. For more on this, check out my...
No matter what business you’re in, there’s more than one way to make money in your business. In fact, there are multitudes of ways to expand your cash flow. Whether you sell products, services, or both, there are many opportunities to create new revenue streams that...
As a business owner you know that it costs anywhere from 5 to 7 times more to get a new client than to keep an existing client. But beyond the cost, there is also inherent value in knowing more about your existing clients. And when you know which of your clients are...
Recently I was reading the celebrity magazine, US (no judgment please) and came across a piece that struck a chord. Have you ever watched the TV comedy series The Office? It started in the UK starring Ricky Gervais, who I find hysterically funny. The concept was...
9 Mistakes to Avoid When Naming Your Business
