One of the biggest issues I hear from business owners is that they lack clarity about their business and therefore focus. That’s the F word you need to embrace.
They are looking for a way to get rid of all the confusion and clutter and discover what’s most important.
When you have focus in your business everything shifts. And life becomes one thousand times easier. You have more time and less stress, who doesn’t want that?
Plus you know that the activities you are doing will pay off, as opposed to just being ‘busy’ doing who knows what. Well I actually do know what, things like: surfing the internet, meeting random people for coffee, watching funny You Tube videos, playing with the font on your website, etc.
Sometimes we make it harder than it has to be. Simplicity in business is a magical thing. So take a few minutes and think about what it is you really desire for your business in the coming months. What are your top three goals right now?
Here are some ideas to get you going:
– Increasing your list by 500 people in the next six months
– Attracting 10 new clients in the next four months
– Creating a new product or service within six weeks
You probably noticed that examples above have specific outcomes as well as dates attached to them. If you don’t include both of those, you’ll find yourself getting distracted and putting them off.
Once you’ve decided on your three goals, only take action that will move you forward in realizing those goals. When other requests come up, evaluate them based on whether they will help you reach your three goals and if they won’t, then say no.
A clear focus actually makes it much easier to say no. Being able to say no is an extremely valuable skill for building a business. Here’s an article on how saying no will help you grow your business.
And yes, choosing to focus on just a few things will mean that something has to give. You may need to outsource some activities or simply let some things go. Choosing to focus will force you to evaluate what is working and what is not.
You may even be surprised to find that you can actually eliminate some tasks that are not profitable. Tasks you’ve just gotten in the habit of doing and haven’t measured their effectiveness lately to see if you need to continue doing them.
So can you think of any reason not to take on this challenge immediately? I can’t, so make the decision to embrace the F word in your business and define your focus today. You’ll increase your motivation and achieve your goals much faster.
And for even more tips on how to get focused, watch my video: Feeling Scattered in Your Business: How to Get Focused Now.
Note: A special thanks to Jo Parfitt for inspiring the title of this article. She first referred to focus as the ‘F Word’ in this article she wrote.
How do you stay focused? Share your thoughts and goals for action below in the comments section.
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How do you stay focused? Share your thoughts and questions about this below in the comments section.
