On a trip to Chicago I ate at a tasty tapas restaurant Café Ba Ba Reeba and when I was leaving I grabbed a flyer.
The headline read, “WE WON’T STALK YOU. (WE PROMISE.)”. It went on to say, “We’d just like to keep you updated on all of our amazing events…” with examples of what they offer.
As a business owner you want to be able to stay in touch with your clients and prospective clients.
You want the opportunity to share relevant information with them and let them know about products and services you offer that could benefit them.
You’re interested in creating trust and staying on their radar so that when the time is right, they will choose to do business with you. But how do you do stay in touch without coming across as a stalker?
The answer is simple; you get permission to stay in touch. The most effective way to do this is by building your e-mail list. This is exactly what Café Ba Ba Reeba did with their flyer.
They leave it up to you, the customer, to write down your name and e-mail address and give it to them. If you don’t want to hear from them, you won’t. You have the choice to opt in.
Which demonstrates that even if you have a brick and mortar business, you can still build your e-mail list. And of course they also offer their newsletter on their website.
The concept is straightforward, you invite people to share their name and e-mail with you in exchange for juicy information and they decide if they will accept.
To make it the most effective, offer information they want and can easily use. This could be a free report, an ecourse, an audio series, or information about upcoming events like the cafe. For more details on this check out this article about about your valuable free give away.
And if they ever decide they no longer want to be in touch, they have the choice to automatically unsubscribe.
What’s really cool is that you can promote your free give away and/or newsletter on-line as well as off-line in order to build your list. Here are some ideas to get you started:
* On your website (put it on every page and make sure it is visible)
* In your e-mail signature
* Using social media
* In your videos
* On printed flyers or postcards
* On your voice mail message
* On the back of your business card
Be sure that you are using every possible opportunity to invite people to join your list and become a part of your community.
That way you can stay in touch, provide valuable information, and build a relationship over time. Remember, people do business with people they know, like, and trust.
I hope you’re starting to see how building your list is critical to growing your business. Make some changes today so that you can grow your list and create a more profitable business.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE?
You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
How do you grow the number of people who receive your email messages? Share your thoughts and questions on this below in the comments section. I respond to every single comment.
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