Visibility is fabulous if it leads to something.
Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility.
Because all the visibility in the world doesn’t matter if no one is buying what you’re selling.
“Stop marketing. Start engaging.” Scott Stratten
Marketing at its core is simply connecting.
And people can’t buy from you if they don’t know you have something on offer.
In addition to knowing you have an offer, for many service-based businesses, people can’t buy from you if they don’t first have a conversation with you.
Offers and Conversations
How well do you think you’re doing with sharing your offers and having conversations?
Think about how often, and when and where, you actually tell people about your offers. Write it down.
Are you surprised? Is it more or less than you thought it would be?
Now, how many conversations have you had with potential clients this week? This month?
Sharing your offers with people and having conversations about your offers is where to spend your precious marketing time and energy.
These are the numbers you want to keep track of.
Read more about this in my post, How to Get Exactly the Number of Clients You Want.
What About Social Media?
If you’ve been giving all your attention to the number of social media followers you have, you need to give some love to your sales numbers.
This isn’t a call to abandon social media and email marketing.
Social media is a good place to meet people and start a conversation. Just make sure you’re taking the next step.
Sending relevant and helpful email messages to people who have signed up for your updates is a great way to build relationships.
And if you’re not using Google Analytics on your website, it’s time. It’s free and its remarkable.
Google Analytics will tell you where your traffic is coming from. This way you can see which of your social media channels is sending you the most traffic.
And it is possible to create a profitable business without relying on social media. More on that here.
Profitability Means Sustainability
And don’t forget the reason you’re doing all of this.
For you to be able to continue to do your brilliant work with your clients, you need to make money.
The more money you make, the more people you can help.
If you don’t make a profit, you can’t stay in business.
And I’m absolutely not talking about being pushy or pressuring people into buying from you.
I’m proposing exactly the opposite. I encourage you to focus on discovering the truth of the situation.
Make your intention to see if there is a fit, or not.
If your intention is to find the truth, to be mindful of what the person you are connecting with needs, then it will be positive and fun.
If your intention is to make a sale before you even know if there is a fit, then it will feel stressful and uncomfortable.
Here are two examples of how you can shift your intentions with marketing.
|Situation||Stressful Intention||Peaceful Intention|
|1. Need Clients||I want her to buy||I want to find out what the right thing is for her|
|2. Going to a networking event||I have to meet people and tell them what I do||I want to learn from people and help where I can|
I talk about intentions and much more in my post, Want Marketing to Be Easier? Apply Mindfulness.
Be proactive, make a plan to share your offers frequently and consistently.
The same goes for having conversations with potential clients. You can set a goal to have one to three conversations per week.
The more you pay attention to the profitability of your business, the bigger the difference you can make in the long-term.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
What are your most important business metrics?
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