Should you put your prices on your website?
There isn’t a right or wrong answer to this one.
There are reasons for sharing and reasons for not sharing.
The most important things is to think about it and be clear about the decision you make, either way.
I have a preference for one and I’ll tell you all about it in the video.
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Where do you stand on sharing your prices on your website?
Do you share your prices, or not?
Leave your thoughts and questions below in the comments section.
I respond to every single comment.
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Hi Stephanie – love your video tips and I can see why you have your preference for sharing pricing on your website but I think the opposite.
I do not share my pricing because I’m not a commodity and I don’t want to be shopped around on price. Plus the value I deliver to my clients is not based on time but on the outcome. Without a conversation I don’t know what their needs are and if what I do is the solution for them. And they don’t know if I’m the right person to help them. In short, we don’t know if we’re a match. So until then, the investment isn’t relevant.
The decision for the buyer should be not if they want to spend X dollars but is the investment worth it – meaning the return on their investment (ROI)
Thank you for your feedback Kathleen!
I totally understand your point of view, as I mentioned in my video it’s absolutely perfect not to share your prices if you choose to have a conversation with every potential client.
It is important to know if a client is a match, and having a conversation is one way to do that.
I agree with you, it’s not about spending x amount of money, it’s about the return on the investment.
You got me thinking on this one. Here are my thoughts: for my company Creating Waves, which is focused on the consumer and not the corporate market, I do post my workshop prices.
However for Keystone Success, the company I own with 2 other trainers and which is focused on the corporate market, we don’t offer our prices on our website. Our experience has taught us that the preparation time involved in designing a training that meets the needs of the organization, dictates what we will propose. So our first objective is to have a dialogue, find out what their needs are and then offer a proposal that reflects the time and energy we’ll need to invest. Does this make sense?
It makes total sense Mary Jane. When you are creating customized training programs you need to know what the client wants before you can determine the price.
I have always had my prices om my website. That way it is clear if there is even a point talking to me, as I am not in the low budget range. Apart from my time, I find it unfair to ‘leads’ as well to really get them excited about what I can do for them, to only then find out I am not within their financial reach. I do share a fair bit of my knowledge for free on my blog and LinkedIn group, so that caters for everyone.
Great point Petra, sharing your prices on your website is helpful for everyone. Transparency allows people to make decisions faster and know if they are in the right place.
Wonderful video, thank you, Stephanie.
I’ve made the decision to share my prices because it makes the entire process easier for me and clients. Of course, I had to restructure my pricing, but I feel it’s worth it. For editing/proofreading, I now have a per word rate. Copywriting is more to standardise, but I will post the minimum cost. That way, clients will have an idea of what to expect. This will also help me immensely because I won’t have to constantly explain my pricing (which I often have to do in my third language), and can focus on doing my best for clients. While I’m nervous about doing so, I actually found that deciding to post my prices has reduced my anxiety and made me feel more secure – definitely a plus!
Thank you for your feedback, Zee! Congratulations, I think you’ll be so happy with your decision. I undestand it’s not an easy one to make. And like you said, your clients will be happy with it as well. Now expectations are clear and you won’t have to spend time explaining anymore. Increased confidence and less stress are also great benefits, way to go.