You know video is hot and it’s a great way to share your knowledge, promote your business, and attract clients.
If you want to know more about getting started, here’s an article about making videos.
If you’re already making videos then this suggestion is going to be a no brainer for you. If you haven’t yet started, you’re going to love this because it’s all about you being behind the camera (not in front of it).
Testimonials are incredibly powerful and usually consist of written words from people who have done business with you and are sometimes accompanied by a photo.
Taking this concept one step further, and making video testimonials, is even more compelling. You get to see a real person and hear them talking about their experience of working with you.
This doesn’t have to be time consuming or difficult. You have a digital camera right? Most digital cameras now record video as well. And many new smart phones will capture video. So all you have to do is remember to take your camera with you or whip out your smartphone.
Take Your Camera With You When You
– Go to networking events
– Give presentations
– Attend conferences
– Visit a client
And there are so many different topics you can ask people to give you video testimonials about. Think about subjects things like these.
Topics for Video Testimonials
* Your work with clients
* Your products
* Your workshops
* Your blog
* Your ezine
You can send them an e-mail prior to the event and ask them if they would like to make a quick video at the event. Or you can just be spontaneous and ask them when you see them.
It’s also great exposure for the people you record. Let them promote themselves along with their testimonial. Give people simple instructions, invite them to say their name, their website, and then share their experience. And you can also include the link to their website under the video on your website.
To avoid the extra work of editing, get the video testimonial in one take. It doesn’t have to be perfect. In fact, it’s more relatable if it’s not. But if you need to do more than one take that’s no problem because the clips will be short (anywhere from 30 seconds to a few minutes).
You don’t want to put people in an uncomfortable position so make it easy for them to say no if they don’t want to be on video. Explain that you really do understand if they don’t want to participate.
At a recent workshop I gave I invited anyone who wanted to make a video to come see me at the end. Here is what one particpant said in her video testimonial.
Can you see how fast and simple it can be to make video testimonials? They provide great exposure for the people featured in your videos and they build amazing credibility for your business.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
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I found Katie’s Koekjes via your suggestion on video testimonials and have already tried to order cookies from her, reinforcing your contention that these video testimonials can be a good exposure vehicle for those who take the time to do one for you.
Another thing (and I also mentioned this to Katie), when I clicked on “like” on her webpage (which may have been the first time I’ve done that), within a few minutes, several of my FB friends (some even potential customer for Katie) commented on how delicious the cookies looked. (Chalk up another advantage of social networking, which of course you already know, but I’m learning about.)
Thank you for your warm feedback Art! Oh how I love stories like this, this stuff works. I’ve eaten Katie’s cookies and they are delicious. Fabulous that your Facebook ‘Like’ is spreading the word and inspiring comments about her cookies. And about social media, we’re all still learning 😉