When it comes time to write a headline for a blog post, a subject line for an email, or copy for your website, you need to use words that grab attention and make people curious.
But as a business owner, your time is your most precious resource. You can’t spend hours trying to write a compelling headline or figure out the best content structure for a blog post.
This is where a swipe file comes into play. Watch this short video to learn how to create one for your business starting today.
https://www.youtube.com/watch?v=JaSWRDJVSvE
Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:
Learn more about Evernote, one of my favorite tools of all time in this post, How to Never Forget Anything Ever Again.
Resource for Creating Headlines
Resources for Evaluating the Effectiveness of Your Headlines
- CoSchedule Blog Post Headline Analyzer
- Advanced Marketing Institute Emotional Marketing Value Headline Analyzer
© Stephanie Ward
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Share your best tips on how to use a swipe file and ask any questions you have in the comments section below. I respond to every single comment.
Thanks, Stephanie. Makes a lot of sense to keep a running list of what you like, what grabs you. The science behind “clickability” these days can be intimidating!
Thank you for sharing, Mandie. I hear you, there is a lot of information out there about what to do. I ask myself for every headline and subject line I write, would I click on it. And be sure to check out the links below the video. I use the headline effectiveness evaluators all of the time.