As a Small Business Owner, creating valuable content for your audience is a fabulous way to be helpful, share your expertise, and build relationships.

But for it to be effective it has to be seen and consumed.

Start with your website and make sure your blog is optimized for sharing. More on this here

Next, the one change you need to make is to focus on the distribution of your content rather than only the creation of content. 

Many people focus only on the creation of content; this is a mistake for many reasons.

For one, if you create remarkable content and no one sees it then it doesn’t do much for you.

Another reason is that focusing mainly on content creating is that it is not an effective use of your time and energy. This time is much better spent making sure people see your content.

And the final reason is that when you create fabulous content and no one sees it, you will get frustrated and you might give up or be inconsistent with your efforts.

“Content is king, but distribution is queen. And she wears the pants.” Jonathan Perelman

Decide that you will spend more time sharing your work than you spent creating it.

I have a challenge for you; don’t start a new piece of content until you’ve optimally promoted your last creation.

To make this easy for you, I’ve got three, zero cost tools to share with you that will help you leverage your content and make sure more of the right people see it.

The first one, Lumen5 will create an additional format for your blog posts by turning them into videos (don’t worry; you won’t be in front of the camera).

The second one will automatically extract tidbits from your post that will be sent out over time automatically. So you approve them and then forget about it.

The last one will re-share your posts on social media, another one you can set and forget.


You know video is a powerful way to market your business and maybe you haven’t started using it because you’re not ready to be in front of the camera.

No problem, with this free tool you can convert your blog posts into videos. Watch the video on their homepage here (less than one minute) and get started.

I took this blog post, The Non-Sales Guide to Writing a Letter to Potential Clients, and turned it into this video in less than 10 minutes.

Bonus tip, you can use Lumen5 to make videos using any text you want, it doesn’t have to be a blog post.


Missinglettr takes each of your blog posts and then helps you create one year’s worth of content that will be scheduled and automatically sent out to your social media platforms once you approve it.

It’s free for two posts (campaigns) per month. Below is an example of what an update looks like.



Recurpost will allow you to add social media updates to your library and then to set it up so they get shared automatically over time. It’s like MeetEdgar but it’s free. 

Check out their comprehensive training to get started. 

Are you starting to see how the content you’ve already created can easily be seen by more people?

So instead of creating more content, make the decision to promote what you already have.

Choose one of these tools, take a blog post, and give it a try.

Then make the commitment to continue to use one or all of these tools each time you publish a blog post.

© Stephanie Ward

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at:

Which one of these tools will you try? Do you have other tools to that you love? Share your experiences, thoughts, and questions in the comments section below. I respond to every single comment.


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