As a Small Business Owner, creating valuable content for your audience is a fabulous way to be helpful, share your expertise, and build relationships.

But for it to be effective it has to be seen and consumed.

Start with your website and make sure your blog is optimized for sharing. More on this here. 

Next, the one change you need to make is to focus on the distribution of your content rather than only the creation of content. 

Many people focus only on the creation of content; this is a mistake for many reasons.

For one, if you create remarkable content and no one sees it then it doesn’t do much for you.

Another reason is that focusing mainly on content creating is that it is not an effective use of your time and energy. This time is much better spent making sure people see your content.

And the final reason is that when you create fabulous content and no one sees it, you will get frustrated and you might give up or be inconsistent with your efforts.

“Content is king, but distribution is queen. And she wears the pants.” Jonathan Perelman

Decide that you will spend more time sharing your work than you spent creating it.

I have a challenge for you; don’t start a new piece of content until you’ve optimally promoted your last creation.

Are you starting to see how the content you’ve already created can easily be seen by more people?

So instead of creating more content, make the decision to promote what you already have.

© Stephanie Ward

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.

Which one of these tools will you try? Do you have other tools to that you love? Share your experiences, thoughts, and questions in the comments section below. I respond to every single comment.