You’ve got something to say, I know you do.
And you probably know that speaking is one of the best ways to attract new clients.
When people get to experience you live, in person, they connect with you.
And they are able to see directly how you may be able to help them.
But what if speaking live isn’t an option for you because you don’t want to do it or because of geographical restraints?
I have two solutions for you.
You can speak to large audiences without leaving home by giving Teleclasses or Webinars.
1. What to Talk About
As a business owner you’re an expert in your industry. There are probably a dozen topics you could give a presentation on.
Make sure you have an enticing title for your talk and that it contains valuable information that your audience can use.
2. How to Say It
Everyone has their own style and what’s most important is that you are yourself and that you’re prepared. When possible, make your talks interactive.
I’ve got three juicy resources that will you help you give a remarkable talk. First is Nancy Duarte’s Tedx Talk The Secret Structure of Great Talks. Second is Lee Glickstein’s book, Be Heard Now – get a free chapter. And finally, join a Toastmasters group. They are available all over the world.
3. Choosing the Group
Don’t agree to speak everywhere you’re asked. You want to be very selective and make sure that the audience is a strong match with your target market.
Do your research and then approach the groups that are a good fit for your business.
4. Free or Paid
It’s wonderful if you get paid to speak to an audience full of your ideal clients. And you may be asked to volunteer your time.
And as long as you’re selective about which groups you speak for and you make certain that they are comprised mainly of your ideal client then it can be worth your while to give talks at no charge.
5. Do Not Forget This Part
The most important part of your talk is to make sure that you present your ‘call to action’ in a clear and effective manner. Usually your call to action will be to request your Valuable Free Giveaway and Ezine.
This is critical because when you have someone’s email address you can stay in touch over time and build a relationship. And along the way offer your products and services in addition to providing valuable content. This will increase the number of your clients and grow your business.
You’ll want to make your call to action at the end of your talk. You can also include it in the written introduction you give to the person who is going to introduce you.
If you don’t have a valuable free giveaway and ezine, you need to start one immediately. For more on this read my post: 7 Reasons to Offer a Value Packed Ezine.
Here is sample text for offering your Valuable Free Giveaway and Ezine (this is something I might say for my business): If you’re interested in attracting more clients to your business be sure to grab a copy of my Free Special Report, 7 Steps to Attract More Clients in Less Time at my website fireflycoaching.com.
Two other ways to do this are to offer to do the sign up for them:
- Pass around a clip board and paper and invite people who want your valuable free giveaway and ezine to write down their name and email address.
- Invite people to drop their business card in a bowl or box up front (or pass the bowl around) and promise to make sure they get it.
If you have a product you brought with you that you want to sell, then offer that in addition to your giveaway and ezine.
Here is sample text for offering your product: “For those of you who would like to learn more about [your topic] I have [x number] of my products with me here today and you can purchase them after this talk for [x amount of money].”
If you skip the call to action, you’ll probably leave a great impression but you’re not going to build your business. So do it in a way that feels comfortable for you, just be sure you include a call to action.
I hope you’re convinced that speaking is an amazing way to grow your business. Make the decision today to get your talks booked and let your voice be heard.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG, OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com/.
Share your thoughts, comments, questions or struggles about speaking in the comments section below.
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Speaking at conferences also lends credibility for your expertise when you’re having subsequent discussions. Saying that you spoke at X, Y, and Z conferences gets you over the believability threshold a lot more quickly than many other approaches.
One tip we used when we spoke at conferences was to have a feedback sheet where the person providing the feedback both provided contact info but also provided what piece of information they’d still like to know after having watched you speak. It gives you a topic of conversation for follow-on communication.
Excellent point Jason, thank you for sharing. I love your idea for a feedback sheet, all the best.