Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete.

Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick.

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“If you can examine something with your senses, it’s concrete.” Chip & Dan Heath Click to Tweet

In what areas of your business could you be more concrete with your communication? Share your thoughts and questions in the comments section below. I respond to every single comment.

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