You started your business because you love the work you do and the impact your work has on your clients.
What you may not love, is marketing your business. Basically, figuring out where to find clients and how to connect with them.
But just as you find your work meaningful, it’s actually possible to market your business in a way that also has meaning.
Sometimes we follow someone else’s advice instead of following our own intuition.
And it’s easy to fall into a pattern of doing something just because you’ve been doing it for a long time even though it may not actually be effective.
If your marketing feels a bit random it’s probably time to evaluate what you’ve been doing and think about what you’d actually like to be doing.
Don’t miss any new marketing videos, simply click on the red ‘YouTube’ button below:
Marketing is really all about connecting. And there is no one right way to do it. It’s all a big experiment. Read more about this here.
Want some ideas about what your updated marketing plan could look like? Check out this post.
“The best way to find out whether you’re on the right path? Stop looking at the path.” Marcus Buckingham
And to figure out what your most effective marketing strategies are, take a look at this post.
If you’re ready to get away from it all so you can work ON your marketing, my Solo Business Retreat might be the perfect fit.
What is one thing you’d like to stop doing in your marketing?
Share your thoughts and questions in the comments section below.
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